A cherished highlight of the Portland Rose Festival, this popular procession is more than just a spectacular floral-filled parade — it’s a beloved annual tradition. For more than 100 years, Portland families, visitors and community groups have been making memories at the Spirit Mountain Casino Grand Floral Parade. A colorful reflection of local, regional and international communities, the parade draws hundreds of thousands of cheering viewers of every age, along a 4-mile route that winds through city streets and across the river.